From the Wall Street Journal:
“On IndieShop, Etsy meets Home Shopping Network. Consumers can watch independent fashion designers discuss their work in a talk-show format while a host coos over the styles. If viewers like what they see, they can text an order by cellphone or go to Indieshop.com.
In recent years, technology and the Internet have given what was once a local endeavor—a seamstress, a jewelry maker, a cobbler working at home—a broader reach than ever. Etsy sold $180 million of merchandise last year and recently opened a European outpost in Berlin. Sites selling indie designs, like Starsandinfinitedarkness.com, SmashingDarling.com and Senseofashion.com, pop up with increasing regularity.”
